We are thrilled to announce our exclusive partnership with PetSure to launch FitBark in the Australian market.

PetSure logo

With 360,000 policy holders, an 85% market share, a network of 22 pet insurance brands as well as access to major retailers and pet healthcare providers in Australia, PetSure is an ideal partner to help us bring new pet health data sets to the insurance industry and beyond.

In the words of Alexandra Thomas, CEO of PetSure:

CEO of PetSure, Alexandra Thomas

"FitBark encourages healthy habits for dogs and their owners, but more importantly, it can help pet parents and their vets to create better welfare outcomes for pets – something we’re really passionate about. It is also the first platform that brings a wealth of ‘real-world’ data on the behavior, activity and sleeping patterns of dogs to the pet insurance industry. These insights have great potential to help us shape future products and premiums.”

We are proud to help dogs and their owners stay healthy in over 110 countries. After launching in the US, Canada and the UK, Australia is the fourth country (and the third continent) where we are developing our retail presence.

Learn more about PetSure and find out about FitBark wholesale distribution in Australia.

About PetSure

PetSure is Australia’s leading Pet Insurance Underwriting Management Agency (UMA) powering the pet insurance propositions of twenty-two (22) brands, including some of Australia’s most recognisable and prestigious brands, such as Woolworths, RSPCA, Medibank, Bupa, HCF and Petbarn. It is one of Australia’s fastest growing UMAs of scale.

As Australia’s only dedicated and specialist underwriting manager with a sole focus on pets, PetSure have pedigree when it comes to pet insurance policy. PetSure design relevant policy solutions to meet the specific needs of each different pet owner, building on a 15-year track-record of agility and innovation in this specialised area of insurance.