Privacy Policy

Last updated: January 5, 2015

In Short…

This column provides a short explanation of our Terms of Use and is not legally binding.

FitBark Inc. (“us”, “we”, or “our”) designs products that monitor pet health & lifestyle (the “Devices”), operates (individually the “Website” and collectively with its sub-domains, the “Websites”), the FitBark mobile applications (each an “App” and collectively the “Apps”) and the FitBark API (the “API”). The Devices, Websites, Apps and API are collectively referred to as the FitBark “Service” or FitBark “Platform”.

This page informs you of our policies regarding the collection, use and disclosure of personally identifiable information (“Personal Information”) when you use our Service.

We will not use or share your information with anyone except as described in this Privacy Policy.

We use your Personal Information for providing and improving the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms of Use.

We won’t share your data other than how we describe here. By using FitBark, you agree with all the terms below.

Information Collection

While using our Service, we may ask you to provide us with certain Personal Information that can be used to contact or identify you. For example, Personal Information may be collected, without limitation, when you activate a Device, when you create a user account (“Account”), when you add information to your Account, when you visit our Websites, when you synchronize a Device, when you purchase from our Websites, when you contact us for support, when you invite other users, and when you activate location features.

Personal information may include, but is not limited to, your name, your email address, your postal address, your dog’s profile and activity information, and other information we may collect or request from time to time (collectively referred to as “Personal Information”). We store this information for as long as you maintain an Account. You can deactivate your Account by contacting us.

We collect human profile data and doggie profile and activity data.

Use of Information

We collect this information for the purpose of providing the Service to you in the best possible way, identifying and communicating with you, responding to your requests/inquiries, making product recommendations, servicing your purchase orders, and improving the Service. We may also use data that does not identify you or your dog to inform the community about health trends, for marketing and promotional use, or for sale to third parties.

We use your data to make FitBark useful, talk to you, and sell you stuff. We also aggregate your data anonymously to improve the life of dogs everywhere.

Log Data

We collect information that your browser sends whenever you visit our Service (“Log Data”). Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages and other statistics.

In addition, we may use third party services such as Google Analytics that collect, monitor and analyze this type of information in order to increase our Service’s functionality. These third party service providers have their own privacy policies addressing how they use such information.

When you access the Service by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device’s unique device ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, your location information and other statistics.

Please see the section regarding Location Information below regarding the use of your location information and your options.

Our servers also collect log information that we use to provide you with a better service.

Location information

We may use and store information about your location depending on the permissions you have set on your device. We use this information to provide features of our Service, and to improve and customize our Service. You can enable or disable location services when you use our Service at anytime, through your mobile device settings.

We may collect your phone’s location, but you’ll soon realize we only care about your dog’s static location without really tracking him/her around.


Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and transferred to your device. We use cookies to collect information in order to improve our services for you.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. The Help feature on most browsers provide information on how to accept cookies, disable cookies or to notify you when receiving a new cookie.

If you do not accept cookies, you may not be able to use some features of our Service and we recommend that you leave them turned on.

To remember you, our system will give you a cookie. You can think of it as a treat. It’s safe.

Behavioral Remarketing

FitBark Inc. uses remarketing services to advertise on third party web sites to you after you visited our Service. We, and our third party vendors, use cookies to inform, optimize and serve ads based on your past visits to our Service.

AdRoll remarketing service is provided by Semantic Sugar, Inc. You can opt-out of AdRoll remarketing by visiting this AdRoll Advertising Preferences web page. For more information on the privacy practices of AdRoll, please visit the AdRoll Privacy Policy web page.

After you visit us, we may remind you of FitBark when you visit other websites. How cool is that!?

Service Providers

We may employ third party companies and individuals to facilitate our Service, to provide the Service on our behalf, to perform Service-related services and/or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Information only to perform specific tasks on our behalf and are obligated not to disclose or use your information for any other purpose.

We can’t do this alone. But when a third party helps us, your Personal Information is safe.


We may use your Personal Information to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.

From time to time, we may send you emails based on your profile settings.

Compliance With Laws

We will disclose your Personal Information where required to do so by law or subpoena or if we believe that such action is necessary to comply with the law and the reasonable requests of law enforcement or to protect the security or integrity of our Service.

We’ll have to let the police snoop on your Personal Information if they say so.

Business Transaction

If FitBark Inc. is involved in a merger, acquisition or asset sale, your Personal Information may be transferred as a business asset to a new company. In such cases, we will provide notice before your Personal Information is transferred and/or becomes subject to a different Privacy Policy.

If FitBark is acquired or merges with another company, that company may have access to your personal information.


The security of your Personal Information is important to us, and we strive to implement and maintain reasonable, commercially acceptable security procedures and practices appropriate to the nature of the information we store, in order to protect it from unauthorized access, destruction, use, modification, or disclosure.

However, please be aware that no method of transmission over the internet, or method of electronic storage is 100% secure and we are unable to guarantee the absolute security of the Personal Information we have collected from you.

We do our best to keep your personal information safe, but nothing is 100% secure.

International Transfer

Your information, including Personal Information, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside United States and choose to provide information to us, please note that we may transfer your information, including Personal Information, to United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

We may choose to keep your Personal Information in the United States or overseas.

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over, and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

If you end up on an a website different from or any of its subdomains, make sure to review their Terms of Use and Privacy Policy.

Children’s Privacy

Only persons age 13 or older have permission to access our Service. Our Service does not address anyone under the age of 13 (“Children”). We recommend that minors between the ages of 13 and 18 ask and receive their parents’ permission before using the Service or sending information about themselves or anyone else over the Internet.

We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you learn that your Children have provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from a children under age 13 without verification of parental consent, we take steps to remove that information from our servers.

You may not use FitBark is you’re below 13 years of age. If you’re between 13 and 18, read this document with your parents.

Changes To This Privacy Policy

This Privacy Policy will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

This Privacy Policy may change.

Contact Us

If you have any questions about this Privacy Policy, please contact us.

If you have questions, get in touch!