Your love of canines can translate into a successful company for yourself. However, there are several steps to take to ensure that the process is smooth. Developing a plan, getting money to open your doors, and marketing to the community are essential to develop your small dog business. 

Determine Your Specialization

There are several different organizations that you can start that specialize in the care of dogs. Think about what skills you possess and how they would apply to the company that you want to start. Having a degree or a certification in the training or medical field can also help you in determining what you want to do. You should also consider how your potential business could collaborate with others in your community. If you intend to open a kennel, you can partner with a dog walker and plan your b2b marketing together. You can reach out to the same clients and indicate how your services blend together for your customers. 

Write A Plan For Your Company

Once you decide what type of organization you want to open, write a business plan to outline what your intentions are. Plot out the timeline from the moment you start to the day that you open your doors to the public. Give your new company a name and construct a logo for it. Figure out if this is something that you will operate on your own or if you will hire others to help you with it. Determine what demographic you will assist the most with your services and how you will advertise to them. Record these notes in a document then save it where you can find it easily. You will need to present it when you get financing or certification.

Find the Best Spot In Your Community To Open

Once you determine who your customer base is, research where they reside and work in your community. Analyze your business plan and decide if you require a storefront to operate out of or if it is small enough to be done from your home. If you do need a facility, contact a realtor to assist you in finding a building for your company. They will be able to find property for you in the area of town that you want to be in. They should look for land that has enough space for the dogs that you will care for to run and play. 

Get Your Licenses

If you have taken classes to work with dogs, you might have the certifications that you need to get started with your company. If you have yet to obtain these, contact the state that you live in to find out what licenses they require for you to open your doors. You will need this documentation in your hands before your first day of business. This is also important to present to your clients when they visit you. They will have even more faith in you and your services if they know that you have approval from your local and state agencies. 

Secure the Money You Require To Open

You must have the right equipment to serve your clients. If you intend to open a clinic or kennel, there could be construction costs as well. This will require additional cash to get started with your company. Contact your bank and make an appointment to talk about getting a commercial loan. You must submit a copy of your financial records and your business plan when you apply. The lender will look at your credit rating along with these documents then let you know how they can help you. Depending on the size of your organization, you can consult the SBA or use a credit card to fund your project also. 

Set Up the Rules For Your Clients

Since most dog related companies are service related, you will be working personally with your clients and their pets. Set up rules and regulations for your organization so that these interactions are positive ones. Post them where everyone who visits you can see them. You should also email them to your customers when they schedule their first appointment with you. Have them sign a document, either online or in person, that indicates that they read and understood the paperwork that you sent. Since you love dogs, you are excited to open your business that caters to them and their owners. Having a plan of operation, obtaining the right education and certifications, and setting up some ground rules for everyone involved can ensure that your company is successful from the first day you start. 


About the Author: Kevin Gardner works as a business consultant and unwinds by getting out of the office to spend time with his dogs, Stuart and Pepper. He enjoys writing about the things he’s learned as a pupper parent and loves to share his insights to help others.